Logo Concept
Logo branding for Live.Now. This client wanted a logo to represent its women’s health product and needed to be sporty to appeal to its target audience. The colors are vibrant and energetic. They are contrasting which shows dynamic movement. The shape in the logo icon is full of motion and flows to the text. It is a great icon in a stand alone situation and has a slight feminine flare with the top dot representing a woman’s hair trailing after her as she runs.
See the Logo Animation
Live.Now from Upglow Studio on Vimeo.