Getting the Most for Your Money in Print Design

 Three important steps to keep your print design costs down.

Printing Press

1.  Know what you want.

When preparing to do a print project you first have to think about your finished product.  Take a look at your competition and see what they are doing.  Don’t copy their ideas, but if something seems to be working for them then it should work for you.  Think about your intended audience.  How will this be most effective in speaking to them.  A brochure at a local attraction that will draw them to seek you out, a mailer to their home, a coupon or discount, an ad in the paper or flyer.  Think about content.  How much room will you need to get this content to fit.  Clients that have gone through this process prior to contacting a designer will find that having a solid idea in mind will help reduce time spent generating ideas as well as keep time down for the initial consultation.  We move on to the next step.

2. Have your content ready.

Assemble content, organize and most importantly spell and grammar check it.  This will cut down on changes and reduce time in the process.  Have your images and artwork ready for print.  The resolution on images should be 300 dpi for best quality.  If the images will be small on the finished product then you may get away with 150 dpi, but it is best to send the designer a higher quality image and let them resize it as necessary.  For logos and other art, try to give them a vector file (TIFF, PDF or original Ai file)  JPEG is sometimes acceptable, but not if it is being enlarged.  If you only have another printed version of your logo, like a business card, expect the quality to be lower or more time on the designers clock to generate acceptable artwork.  On photos you will need to have release forms from any individuals pictured and sometimes private property owners.  Contact your photographer or the designer if you have questions.  If you have fonts or colors consistent with your other media be sure to tell the designer.  Once you have all the content ready you are ready to contact the designer.

3. Take time to proof it.

Always proof your content before you give it to the designer.  Sometimes the design will work well when a headline is worded one way and not when that is changed.  Now the designer has to re-design and again more time is added to the clock.  You will also want to thoroughly proof it the final design before it is printed.  You don’t want the added expense of having to re-print because you missed a typo.  If your content was proofed well prior to handing it to the designer, then again at proofing you should have caught any errors.

Your finished product should be something you are proud of and invested less than if you had not spent the time to follow these three steps.  Contact Upglow Design Studio for a quote on your print project or just to ask a question if you like.